January 5, 2013
The end of DTDT seems near.
"The external validation model ensures that we're always arguing from a position of weakness—begging for resources before our managers or clients have seen what they're buying. We need to have the conversation about value after we’ve proven that the UX process works, not before. (...) Actions are stronger than words. We have the power to break the cycle of learned helplessness and earn the respect we crave—if we stop explaining UX and start doing UX."
Posted by PJB at January 5, 2013 10:46 PM | Classification: User experience