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December 10, 2012
Five UX Research Pitfalls
Be careful not to fall in any of them. Other mistakes still ahead.
"More and more organizations view UX as a key contributor to successful products, connecting teams with end-users and guiding product innovation within the organization. Though it's fantastic to see this transition happen, there are growing pains associated with becoming a user-driven organization. These are the pitfalls that I see organizations grappling with most often."
(Elaine Wherry a.k.a. @elainewherry)
Posted by PJB at December 10, 2012 3:11 PM | Classification: Design research - User experience