November 12, 2012

UX Strategy on the Job: An Interview with Three UX Strategists

From business, through digital to C/UX strategy. The plan to achieve the vision.

"The statement that they agreed to participate is significant. Some of the people I asked to participate in this interview said their companies wouldn’t allow it. A couple of the UX Strategists who did participate said that they would have to send their responses all the way up the command chain for editing and approval. Why the secrecy? Why can’t UX Strategists share their craft openly like other UX professionals do when they discuss things like Photoshop filters or research methods or JavaScript tips? It's because a UX strategy is a valuable asset that companies want to protect: a battle plan for success in the digital realm."

(Paul Bryan a.k.a. @paulbryan ~ UXmatters)

Posted by PJB at November 12, 2012 12:25 PM | Classification: User experience