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November 16, 2012
Thriving in the Experience Economy: Connecting with customers on an emotional level
Connection at an emotional level, a kind of emo-HREF.
"Materials, products, services ... Experiences? Welcome to the newest evolution of economic value – and the companies that are earning big dividends by satisfying their customers on a deep, emotional level."
(Lisa Roner ~ Compas)
Posted by PJB at November 16, 2012 10:43 AM | Classification: Customer experience