November 15, 2012

Content, the once and future king

Shaping compelling experiences with data, lots of them.

"This is a new sandbox for technologists, data scientists, marketers, and experience designers. What are the corpora we have access to? What is lurking within our data smog? What are the new experiences we can create? No doubt we will continue to see art and humor, but let’s use those to inspire us as we imagine what else is possible. The biggest potential (and as always the hardest problem) is in the development of game-changing experiences. I look forward to seeing where this goes."

(Steve Portugal a.k.a. @steveportigal ~ ACM Interactions November + December 2012)

Posted by PJB at November 15, 2012 8:55 PM | Classification: Content strategy - User experience - Writing