November 13, 2012
Or to put it differently, it's a verb, not a noun.
"Strategies involve objectives. They have to. Either a strategy supports the attainment of the objective or the longer term impact to outcomes after the objective has been reached. Either way, a strategy is something that uses tactics but is not exclusively about them. Strategies also have to support measurable objectives. That is, a strategy's success can only be realized once an objective has been met and that objective has a set of metrics against which it is measured."
Posted by PJB at November 13, 2012 5:20 PM | Classification: Content strategy