November 29, 2012

An Interview with Ann Rockley, the "Mother of Content Strategy"

A mother, not thé mother. Who's the father? Who's the child?

"The other driver is the digital content revolution. While best-of-breed technical communication and training departments have been creating multi-channel outputs for years using a write-it-once, use-it-often strategy, traditional publishers haven't felt the pressure to adopt this approach until the Kindle, smartphones, tablet computers - and of course, the iPad - changed consumer demand."

(Scott Wrangler)

Posted by PJB at November 29, 2012 4:30 PM | Classification: Content management - Content strategy - Interviews