November 29, 2012
A mother, not thé mother. Who's the father? Who's the child?
"The other driver is the digital content revolution. While best-of-breed technical communication and training departments have been creating multi-channel outputs for years using a write-it-once, use-it-often strategy, traditional publishers haven't felt the pressure to adopt this approach until the Kindle, smartphones, tablet computers - and of course, the iPad - changed consumer demand."