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October 22, 2012
The Importance of Knowing User Intent
Do you know what you want? I don't.
"Users don't always know exactly what they want. Sometimes they know only that they want help figuring out what they want. This makes figuring out user intent particularly challenging for marketers and product manufacturers."
(Jordan Julien a.k.a. @thejordanrules ~ UXmatters)
Posted by PJB at October 22, 2012 12:37 PM | Classification: Design research