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October 31, 2012
The Experience is the Product
Product, service, platform, ecosystem, and experience. All the way.
"(...) Service Design is about creating meaningful experiences and meaningful interactions - for and with the customers. It's not about the products itself anymore (their features can easily be replicated) it's about differentiating products by creating new ideas and emotional interconnections."
(Pedro Custódio a.k.a. @pedrocustodio ~ NEXT Berlin)
Posted by PJB at October 31, 2012 12:29 PM | Classification: Service design - User experience