October 31, 2012
My 10cc: "Crisis, what crisis?".
"Service design is human-centered and this has led to users actively taking part in the design process co-creating the service. This co-creation is one of the most important reasons why service design can have such a big impact on mobilization of citizens. Including the citizens in the creation or improvement of a service or process that aims at improving their everyday experiences helps, in addition to creating a better experience for them, remove users’ hesitations or inhibitions regarding adopting the service."
Posted by PJB at October 31, 2012 10:02 AM | Classification: Service design