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October 9, 2012
It's Time for the UX Community to Toughen Up
Screaming and kicking into the new phase.
"We, the UX crowd, are the new brand leads. We are the ones who will win battles and wars in customer perception and preference. Advertising leaves an impression, but digital interaction creates an immediate emotional state through functional creations."
(Andrew Heaton ~ Johnny Holland Magazine)
Posted by PJB at October 9, 2012 10:11 AM | Classification: Interaction design - User experience