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October 30, 2012
Content Strategy for Decision Makers: Connecting the dots between business, brand, and benefits
Content strategy 101 for people with a lot on their minds.
"If we were to sum up the mandate of a content strategy in a single phrase, it would be this: understand the gap between your user experience and your customers' needs, and fix it."
(Rahel Bailie and Noz Urbina ~ CS for Decision Makers)
Posted by PJB at October 30, 2012 11:25 AM | Classification: Content strategy