October 11, 2012

Content and the journey: Building a good user experience for news sites

Finally, content as main driver of the user experience.

"Discussions at recent news industry conferences have often referred to the importance of good user experience, particularly during discussions about how news outlets are reaching and interacting with their users on digital platforms. References to user experience could cover a range of aspects, including the user's journey through content, an app or a news website, the usability of those products and the experience of consuming a single piece of content. For the purposes of this feature I asked managing editor of the Wall Street Journal's digital network, Raju Narisetti, what user experience meant to him in the context of news and journalism."

(Rachel McAthy ~ Journalism.co.uk)

Posted by PJB at October 11, 2012 12:53 PM | Classification: Content strategy - User experience