October 29, 2012
"(...) it makes sense now to call attention to the distinction between Dr. Fogg's Behavior Theory – the emerging discipline of behavior design – and the widening concept of design thinking. In my mind, both occupy some similar space but are not mutually exclusive or competing thought architectures. BJ and I briefly discussed how design thinking and behavior design relate to one another, and he admittedly has not arrived at a definitive relationship, though he believes they are complimentary. I'm hopeful Dr. Fogg is willing to have an ongoing conversation with me about their relationship, and work with the design community to develop a framework in which behavior design and design thinking can be successfully leveraged together. Held in comparison, behavior design fits quite nicely into the larger Design Thinking or Human Centered Design process, and can be employed with great effect as part of a design thinker's arsenal."