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September 17, 2012
3 Keys to Aligning UX with Business Strategy
Whatever strategy your business has, it must be a digital strategy.
"This column focuses on three key aspects of aligning User Experience with a company's business functions and, thereby, breaking out of the mold of user interface design: understand the company, the competition and the customer."
(Paul Bryan a.k.a. @paulbryan ~ UXmatters)
Posted by PJB at September 17, 2012 10:31 AM | Classification: User experience