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August 29, 2012
How Transmedia Storytelling will Transform the Role of the Content Strategist
But... what's The Story to tell.
"This report provides clear foundations for the future of content strategy. It means Content Strategists can no longer afford to specialise in just Digital or even Social Media. You will need to expand your skill set to include a deep understanding of above the line, mobile, games and offline experiences. Transmedia Storytelling is not a fad; it's the convergence of media channels to meet the need of the user."
(Kohlben Vodden a.k.a. @kohlben ~ WhatWorksWhere)
Posted by PJB at August 29, 2012 4:45 PM | Classification: Content strategy