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July 6, 2012
"It is CX a new concept?"
"UX is an evolution of Web Usability". Know your history I would suggest.
"CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user's touch points with the brand."
(Isabel Fernández Peñuelas ~ The Customer Experience Journey)
Posted by PJB at July 6, 2012 9:32 AM | Classification: Customer experience