July 9, 2012

Ideo's Tim Brown

Getting a Tim Brown brain dump.

"He points to a problem in how we've thought about design, trained designers, and have practiced design. The great thing about designing simple products is that you can know almost everything about them: who made them, who they're for, how they were produced, etc. But as products get more complicated, it gets harder even for a team of designers to really understand what's going on. They get so complicated that there are lots of places design can fail."

(David Weinberger ~ Too big to know)

Posted by PJB at July 9, 2012 10:25 PM | Classification: Information design