July 16, 2012

Future of Work: Interview with Hugh Dubberly

So, don't think about designing things, but systems, as in biology.

"Understanding the soul of a product (or of an organization) requires a conversation - about what you believe in, about fundamental values, and about quality. These ideas must be argued and agreed upon. Likewise, expressing the soul of a product requires still more conversations, still more argument and agreement. At this level, design is conversation."

(Wilder Voices)

Posted by PJB at July 16, 2012 9:39 AM | Classification: Interviews - Service design