July 4, 2012
What's wrong to make content just for yourself?
"Content should exist because there is a target set of audience - people who will read, watch, and/or look at your stuff. Keep in mind that the reason we are making content is not to make ourselves feel good, or to archive and document what our company is about. We make content for people - users who drop by in your site because they want to know you!"
Posted by PJB at July 4, 2012 12:00 PM | Classification: Content strategy