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July 9, 2012
Brand Touchpoint Matrix: The planning of Brand Experiences
BX: Definitely inside-out.
"We're living in a cross-media world where the planning of brand experiences are key to success."
(Jonas Persson a.k.a. @jonaspersson ~ Hello Future)
Posted by PJB at July 9, 2012 12:34 PM | Classification: Customer experience