June 25, 2012
The next silver bullet for companies: appoint a CXO.
"Method's Reuben Steiger offers five ways for creating an ecosystem of products and services -- and thinking like a chief experience officer. (...) The days of perfect plans within a top-down hierarchy are over. Instead, we need to influence our companies to embrace shared values and product principles. Then, each of us can be a chief experience officer creating memorable experiences and a cohesive, engaging, and delightful brand."
Posted by PJB at June 25, 2012 4:29 PM | Classification: Customer experience