June 18, 2012

Defining User Experience as Brand Experience

Brand experience: outside-in versus inside-out. It's just a matter of direction

"I have found that the best way to think of user experience is as the core of a brand: the reactor or the nucleus. Without good user experience your brand means nothing. But what is a brand? Its most basic definition is the sum of the experiences that a person has with a company or organization. You may be wondering what branding has to do with you the interface designer."

(Shawn Borsky a.k.a. @anthemcg ~ Spyre Studios)

Posted by PJB at June 18, 2012 9:23 AM | Classification: User experience