May 21, 2012
Now UX Strategy is the subject for this DTDT format.
"In the minds of many UX professionals - at the levels of both members of UX teams and UX executives - there is no such thing as UX strategy. But based on the scenarios that I've described in this column - all of which I've taken from real-life situations - the felt absence of UX strategy indicates that it urgently needs to become a reality."
Posted by PJB at May 21, 2012 12:33 PM | Classification: User experience