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May 21, 2012

Repurposing versus Optimized Design

Repurposing design or content has never a successful strategy.

"It's cheap but degrading to reuse content and design across diverging media forms like print vs. online or desktop vs. mobile. Superior UX requires tight platform integration."

(Jakob Nielsen ~ Alertbox)

Posted by PJB at May 21, 2012 10:41 AM | Classification: Information design