May 2, 2012

Content strategy is not always ux

The DTDT thing disguised as an opinion.

"The complex interplay between UX and content strategy allows for many different scenarios, but one thing is clear to us: Most of the time, content strategy efforts should not fall under UX. UX professionals are expert in creating intuitive, clear paths within websites for visitors to consume all your audience-targeted content. Content strategists are expert at creating content that meets audience needs."

(Linda Leung ~ Tendo Communications)

Posted by PJB at May 2, 2012 9:45 AM | Classification: Content strategy - User experience