May 27, 2012

Content strategy in 600 words

That's easy, just six hundred words.

"My master's thesis, is an insightful look at content strategy effectiveness, including web writing, aesthetics, information architecture, social media, information design, and usability. The research focus was on college and university websites, but much of the information is applicable to nearly any industry."

(Gary Teagarden a.k.a. @garyteagarden ~ Teagarden-tech)

Posted by PJB at May 27, 2012 12:24 PM | Classification: Content strategy