March 13, 2012
Misconceptions are sometimes born out of plain ignorance.
"There are many reasons why usability professionals don't use statistics and I've heard most of them. Many of the reasons are based on misconceptions about what you can and can't do with statistics and the advantage they provide in reducing uncertainly and clarifying our recommendations. Here are nine of the more common misconceptions."
Posted by PJB at March 13, 2012 9:35 AM | Classification: User experience