February 23, 2012

What is User Experience Strategy, Anyway?

Like all strategies, it's still a strategy. A plan to walk the talk.

"User experience strategy builds upon an organization's business and product strategies through a shared vision for a product or service from the end user's perspective. UX strategy can also extend beyond a single product to create a vision for what a customer's interaction with your company will be like across multiple products and touch points over time."

(Catriona Cornett a.k.a. @inspireUX ~ The Archer Group)

Posted by PJB at February 23, 2012 2:44 PM | Classification: User experience