February 7, 2012

Structure First. Content Always.

First, second, third... sequential thinking. Think parallel, synergy, dialectic.

"There is an emerging fallacy in our industry recently. The idea that you cannot create good design without knowing your content. (...) You can create good experiences without knowing the content. What you can't do is create good experiences without knowing your content structure. What is your content made from, not what your content is. An important distinction."

(Mark Boulton a.k.a. @markboulton)

Posted by PJB at February 7, 2012 10:31 AM | Classification: Content strategy - Information design