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February 16, 2012
Is this the beginning of the 'Success by UX' era?
There are many ways to success. UX being one of them. More and more so in the Experience Economy.
"While some people see differentiation via user experience as a bit of a copout, there's a lot of empirical evidence that suggests a product that solves a real problem with a simple, easy to use interface will succeed."
(Andrew Cross a.k.a. @cross_andrew)
Posted by PJB at February 16, 2012 10:47 AM | Classification: User experience