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January 25, 2012
6 Disciplines for Reaching Customer Experience Maturity
Morphing UX into CX increases organizational complexity by several levels of magnitude.
"Most companies say they want to differentiate themselves based on a superior customer experience. But the reality is very few manage to provide an experience that truly differentiates a brand from competitors."
(Megan Burns a.k.a. @mbcxp ~ UX Magazine)
Posted by PJB at January 25, 2012 11:30 AM | Classification: Customer experience