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December 1, 2011

The Anatomy of an Experience Map

Great and necessary piece of information visualization for understanding purposes.

"Experience maps have become more prominent over the past few years, largely because companies are realizing the interconnectedness of the cross-channel experience. It's becoming increasingly useful to gain insight in order to orchestrate service touchpoints over time and space."

(Chris Risdon a.k.a. @ChrisRisdon ~ Adaptive Path)

Posted by PJB at December 1, 2011 9:21 AM | Classification: Service design - User experience