December 15, 2011
Doing the guerilla work on service design in the organisation.
"This isn't about throwing designers in an organisation. It is both bringing in design capacity and expertise inside the organisation and educating/building understanding and capabilities of it's potential so this design team/designers/central role can flourish. (...) It is simply not enough to deliver toolkits to organisations on how to design, we have to consider it becoming the DNA of the organisation."
(Sarah Drummond ~ Snook)