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November 18, 2011
The ROI of content
ROI ('return-on-investment') is this weird bean counter concept addressing the question what do you buy, in atoms or in bits.
"The idea that content contributes to the bottom line is no longer a novel idea. I can't really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI."
Posted by PJB at November 18, 2011 11:44 AM | Classification: Content management - Content strategy