November 4, 2011

Kristina Halvorson on Content Strategy

Spreading the gospel with exposure of the person and the field in the MS universe.

"Content strategy identifies how content will help achieve your business objectives. It informs how organisations create, deliver and govern or take care of their content, online and beyond. It helps people move from thinking about content launch to content life cycle, allowing them to create a plan to manage that content over time."

(Tom May a.k.a. @tom_may ~ .net Magazine)
courtesy of contentcafe

Posted by PJB at November 4, 2011 11:14 AM | Classification: Content strategy - Interviews