September 19, 2011
Part of becoming a field of knowledge and practice for real: a student textbook.
"This book is likely to become the quintessential service design textbook for students, educators, and professionals alike. In this column, I'll share highlights from the book, along with some of my own interpretations, and tell you why you should add this book to your own personal collection."
Posted by PJB at September 19, 2011 10:38 AM | Classification: Service design