September 7, 2011

Leveraging UX Insights to Influence Product Strategy

How UX influences product strategy and the other way around.

"Many UX researchers and analysts aspire to influencing not only design implementation, but also product strategy. However, it is rather difficult to effect this kind of influence because user research insights tend to center on design and fail to speak to a company's overall strategy for a product. In this article, I'll describe how you can influence product strategy through a well-defined approach to user research and illustrate this approach by describing my first-hand experience with it. I'll also discuss how any UX professional intending to add business value can leverage this approach in influencing product strategy."

(Frank Guo ~ UXmatters)

Posted by PJB at September 7, 2011 12:11 PM | Classification: User experience