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September 8, 2011
Alignment Diagrams: Focusing the business on shared value
Or how designers can communicate with MBA's on strategy.
"Alignment diagrams bring actions, thoughts, and people together to address the causes of poor experience at their root. Ultimately, they are a tool to help designers have real business impact. James Kalbach shows how designers can use their skills to map value creation and use design to solve business problems."
(James Kalbach a.k.a. @JamesKalbach ~ Boxes and Arrows)
Posted by PJB at September 8, 2011 9:45 AM | Classification: UCD