July 4, 2011

Service design is Dead. The New Product is Alive.

"So, I changed my job title a few months ago. I dropped the 'service' bit. I'm now just Sidekick's Design Director. I'm now MASSIVELY EXCITED about a new thing - designing products. But not your old products. No, I'm excited about designing a new type of evolving, networked product that requires a multi-disciplinary team just to keep it alive, let alone make it awesome. I'm calling this the New Product. Let me explain."

(Nick Marsh a.k.a. @choosenick)

Posted by PJB at July 4, 2011 11:49 AM | Classification: Service design