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July 5, 2011
How Cognitive Fluency Affects Decision Making
"Every day, your users make judgments and decisions about the products and services you provide based on the way you present them. In this column, I'll talk about why seemingly insignificant aspects of information presentation can have surprising effects on people's perceptions and behavior."
(Colleen Roller a.k.a. @DecisionUX ~ UXmatters)
Posted by PJB at July 5, 2011 4:37 PM | Classification: UCD - User experience