July 19, 2011

Designing for Content: Creating a Message Hierarchy

In the end, hierarchy will be replaced by network.

"When we integrate content creation early in our web development processes, we are more effective at orienting our conversations to the end goals for the user and the business. This is a huge win for our users, who are increasingly demanding meaningful content experiences before they engage with our web sites and apps. It's also vital to businesses, whose success depends on communicating value in ways that convert bystanders to buyers."

(Stephanie Hay a.k.a. @steph_hay ~ Web Standards Sherpa)

Posted by PJB at July 19, 2011 10:17 AM | Classification: Content strategy - Writing