June 21, 2011

Building a Content Strategy Methodology in Several Thousand Easy Steps

"Methodology. An ugly word, to be sure. Cold and clinical, it marginalizes flexibility in the name of process. Gross. Yet, we all seek it out. We all want a methodology - a guide to doing what we are going to do. We want it for us. We want it for our clients. We want to take the amorphous blob that is content strategy and define WHAT THAT MEANS on a task-related level. Great. But how?"

(Corey Vilhauer a.k.a. @MrVilhauer ~ Eating Elephant)

Posted by PJB at June 21, 2011 11:39 AM | Classification: Content strategy