June 21, 2011
"Methodology. An ugly word, to be sure. Cold and clinical, it marginalizes flexibility in the name of process. Gross. Yet, we all seek it out. We all want a methodology - a guide to doing what we are going to do. We want it for us. We want it for our clients. We want to take the amorphous blob that is content strategy and define WHAT THAT MEANS on a task-related level. Great. But how?"
Posted by PJB at June 21, 2011 11:39 AM | Classification: Content strategy