May 11, 2011

UX Analytics: Getting a Quick Win (2/2)

"First, consider what is the most critical action you want your customers to accomplish on your site - what is your primary conversion? For an ecommerce site, the purchase that a thank - you confirmation represents is commonly the key conversion. From there, work backward to determine the key steps a user takes to get to that conversion point. In checkout, it might be - in reverse order - order confirmation, order review, shipping/billing/payment information, and adding a product to the shopping cart." (Kristi Olson ~ UXmatters)

Posted by PJB at May 11, 2011 11:41 AM | Classification: Design research