May 31, 2011
"(...) sometimes design teams don't have the patience to see the value in dragging out a study in an effort to make it scientifically or statistically significant. We're just not wired that way; we prefer to make and experiment and then analyze later. So what is research good for?"
(Jon Freach ~ The Atlantic)
Posted by PJB at May 31, 2011 11:46 AM | Classification: Design research