April 26, 2011

Ten Guidelines for Quantitative Measurement of UX

"Most UX designers use qualitative research - typically in the form of usability tests - to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition. Over the last two years our UX team at Vanguard has developed some tools and techniques to help us use quantitative data effectively. We've had some successes, we've had some failures, we've laughed, we've cried, and we've developed ten key guidelines that you might find useful." (Richard Dalton ~ UX magazine)

Posted by PJB at April 26, 2011 10:28 AM | Classification: User experience