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April 20, 2011
Share The Sandbox: UX Can't Own Customer Experience
"While CX is becoming a key competency for many companies, there isn't an agreed upon definition. I view it as an extension of UX, where non-digital experiences and services are just as important as screen interactions, and the full range of touchpoints with a brand across time has to be explicitly designed." (Samantha Starmer ~ UX Magazine)
Posted by PJB at April 20, 2011 1:21 PM | Classification: User experience