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April 7, 2011

Design Thinking Is A Failed Experiment. So What's Next?

"(...) the construction and framing of Design Thinking itself has become a key issue. Design Thinking originally offered the world of big business--which is defined by a culture of process efficiency--a whole new process that promised to deliver creativity. By packaging creativity within a process format, designers were able to expand their engagement, impact, and sales inside the corporate world. Companies were comfortable and welcoming to Design Thinking because it was packaged as a process." (Bruce Nussbaum ~ Co.Design)

Posted by PJB at April 7, 2011 2:00 PM | Classification: Information design