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April 27, 2011
Creating a Content Strategy Maturity Model
"A strategic and disciplined approach to content strategy will explicitly support overall business intent, explain how it will do so, and align with annual sales and marketing (and perhaps customer care) objectives. Done well, it could be a source of strategic advantage for the enterprise." (Christine Thompson)
Posted by PJB at April 27, 2011 4:41 PM | Classification: Content strategy