April 12, 2011

Content/Communication

"The way we talk about our content has significant impact on the way we treat it within our organizations... and, therefore, the quality of the content we produce. How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides." (Kristina Halvorson ~ Webstock 11 videos)

Posted by PJB at April 12, 2011 10:17 AM | Classification: Content strategy - Events